At the crossroads of the Middle East, the lands of Jordan and Palestine have served as a strategic nexus connecting Asia, Africa and Europe. Thus, since the dawn of civilization, Jordan's geography has given it an important role to play as a conduit for trade and communications, connecting east and west, north and south. Jordan continues to play this role today.
The Hashemite Kingdom of Jordan, which once captivated ancient travelers, continues to enthrall a whole new generation as a modern, vibrant nation. From the haunting, primeval starkness of Wadi Rum, to the teeming center of urban Amman, from the majestic ruins of bygone civilizations to the timeless splendor of the Dead Sea, Jordan is unveiled as a unique destination offering breathtaking and mysterious sights, high standard accommodations, exquisite cuisine and countless activities that can provide visitors with inspiration, motivation, and rejuvenation.
Jordan's culture is an amusing mix of both old and new, influenced by the diverse communities from different ethnic group all living together in harmony. The culture of Jordan follows Arab traditions as the Kingdom is in the heart of the Middle East, but with traces of western influence as well. Hospitality therefore is not foreign concept .